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Shiftix Cloud Customer Operations Platform · CRM

Accountable action across the customer workflow. customer-facing operations.

CRM is one connected capability within the Shiftix Cloud Customer Operations Platform. Bring customer, vehicle, source, conversations, appointments, ownership, and next steps together so teams can act with accountability.

Your CRM should fit the business—not the other way around.

Generic CRM adaptation

Custom objects, outside messaging tools, workarounds, and ongoing administration are often required before a universal CRM begins to resemble a customer-facing workflow.

Legacy CRM limitations

Industry familiarity alone is not enough when the experience remains rigid, fragmented, or difficult for teams to use consistently.

Shiftix Cloud approach

Begin with customer-facing context and configure the workflow around your locations, teams, ownership rules, and processes.

A customer-facing workflow in three steps

01

Bring the opportunity into the shared CRM record

Capture the customer, vehicle interest, source, and conversation context where the team can work from the same picture.

02

Assign the next step and engage from context

Route ownership, communicate across supported channels, and keep appointments and follow-up attached to the customer record.

03

Keep handoffs visible as the opportunity moves

Use tasks, reminders, and pipeline views so sales, BDC, and managers can see what is due and who owns it.

Lead Management

Shiftix Cloud CRM main dashboard with lead pipeline and daily priorities

A shared view of pipeline activity and clear next steps for the whole team.

Shiftix Cloud CRM pipeline view with drag-and-drop opportunity management

Track opportunities across deal stages with built-in aging and stall flags.

All Leads

Full lead list with AI score, source, vehicle interest, and last-contacted date — all visible at a glance.

Impact

Give managers and reps a shared view of pipeline activity and next steps.

Pipeline / Kanban Board

Drag-and-drop deal stages from first contact to signed deal — with lead aging and stall flags built in.

Impact

See exactly where every deal is and what it needs to move forward.

Lead Routing

Condition-based routing by source, vehicle type, location, or round-robin — with assignment gap monitoring included.

Impact

Support consistent assignment rules and clear ownership.

Reminders

Set, snooze, and track follow-up reminders per lead — with a global panel and badge count at the top.

Impact

Make upcoming follow-up work easier to see and manage.

Customer, Source & Vehicle Context

Keep customer details, lead source, vehicle interest, ownership, and recent activity together in the opportunity record.

Impact

Help every team member understand the opportunity before taking the next step.

Lead Aging & Stall Visibility

Make aging opportunities and limited recent activity easier to identify from pipeline and list views.

Impact

Give reps and managers a practical queue of opportunities to review.

Assignment & Ownership Controls

Track the assigned rep, department, location, and ownership changes as opportunities move through the business.

Impact

Keep accountability visible through handoffs and schedule changes.

Communication

Two-Way SMS & Email

Full conversation threads accessible from any lead record — every message in one place.

Impact

Keep customer conversations connected to the opportunity your team is working.

Push Notifications

Real-time device alerts even when the app is closed — no App Store required.

Impact

Help reps notice timely updates and assigned work.

Video Messages

Personalized video sent via link directly to the customer — no app needed on their end.

Impact

Give teams another way to personalize customer follow-up.

Email Open & Click Tracking

Know the moment a customer opens your email or clicks a link — live in the lead record.

Impact

Add engagement signals to the context used for follow-up.

CRM-Connected Conversation History

Review available SMS, email, voice, notes, and prior touchpoints from the customer record.

Impact

Reduce fragmented follow-up and repeated customer questions.

Communication Templates

Prepare consistent, business-approved starting points for common sales and BDC follow-up.

Impact

Help teams respond efficiently while keeping staff in control of the final message.

Attachments & Shared Links

Keep relevant files, vehicle links, quote links, and other shared materials connected to the conversation.

Impact

Make the supporting context for each customer exchange easier to find.

Execution

Shiftix Cloud Appointment Calendar showing scheduled test drives and deliveries

Coordinate appointments across locations and reps with clear visibility.

Appointments & Task Calendar

Scheduling and follow-up tasks in one calendar — per rep and per location, synced in real time.

Impact

Coordinate appointments and follow-up work with clearer visibility.

Rep & Location Calendar Views

Review scheduled customer work by individual owner or business location.

Impact

Help managers coordinate coverage and upcoming customer commitments.

Opportunity Tasks & Due Dates

Attach clear actions, due dates, and completion status to the opportunity being worked.

Impact

Turn customer context into visible, accountable follow-through.

Manager Pipeline Visibility

Review ownership, stage, activity, aging, and next-step context across the active pipeline.

Impact

Give leaders a shared view for coaching and workload decisions.

Built for the teams who move opportunities forward

One customer record. Clearer work for every role.

Each team sees the context and actions that matter to them without losing the shared history of the customer relationship.

01

Own the next step

Sales Rep

See the customer, vehicle, conversation history, and next action in one place.

02

Keep conversations moving

BDC Agent

Manage lead responses, appointments, and follow-up from the shared customer record.

03

See the whole pipeline

Sales Manager

Review movement, ownership, aging, and follow-through across the sales team.

CRM at the center

Shared context without replacing the DMS.

Shiftix Cloud connects the work around each customer across sales, BDC, management, and service. It remains the business's CRM and engagement layer while the DMS continues as the operational system of record.

Complete feature list

Business CRM capabilities your team can put to work.

From lead ownership and pipeline visibility to appointments and connected conversations, each capability supports the work customer-facing teams already need to coordinate.

Lead Management

  • All Leads
  • Pipeline / Kanban Board
  • Lead Routing
  • Reminders
  • Customer, Source & Vehicle Context
  • Lead Aging & Stall Visibility
  • Assignment & Ownership Controls

Communication

  • Two-Way SMS & Email
  • Push Notifications
  • Video Messages
  • Email Open & Click Tracking
  • CRM-Connected Conversation History
  • Communication Templates
  • Attachments & Shared Links

Execution

  • Appointments & Task Calendar
  • Rep & Location Calendar Views
  • Opportunity Tasks & Due Dates
  • Manager Pipeline Visibility

Give your team a shared record for the work that moves customers forward.

See how CRM can support accountable action for your sales and BDC teams within Shiftix Cloud.

Shiftix for B2B

Sell to businesses instead of consumers?

Connected workflows for account-based sales teams.

Shiftix B2B is a connected CRM and revenue-workflow platform for manufacturers, suppliers, distributors, OEMs, service providers, and other B2B organizations. Bring account context, pipeline management, communications, and review-ready AI guidance together while your team stays in control.

Explore Shiftix for B2B →